Ride the Wave

Hello to Hallyu examines the spread of the Korean Wave from a global perspective.

With a focus on communication strategy, discover why and how K-pop has become the first non-mainstream popular culture to successfully break through international markets and become widely and organically consumed by non-Koreans. Explore the history, current status, and experiences of Korea’s pop culture scene through a personal lens.






A Bit about the author

From ancient history to the predicted future, Lisa has focused her attention toward South Korea.

Combing her culture studies and multimedia skills, Lisa explores the marketing and communications strategies used in the media industry to drive global awareness and interest.